Certified Hereford Beef launches consumer website; selects promotional ambassadors
Mar 29, 2007 12:18 PM
Certified Hereford Beef (CHB) LLC staff have announced a consumer-based website, http://www.herefordbeef.net. The site is geared toward the everyday consumer, but also contains useful information for CHB® retail and foodservice customers.
HerefordBeef.net provides a fresh look at CHB LLC’s already familiar, quality product. The site not only showcases exciting new recipes and the latest nutritional and healthy living information, but also smart shopping techniques for families and information on the CHB community in the agricultural world. Most importantly, it also has a complete list of CHB retail supermarkets, retail distributors and foodservice distributors by state. Along with contact information, there are direct links to these CHB providers’ websites.
Additionally, CHB has named Mary Ann Berg, Dalton, OH, and Anna Rhodus, Greenwood, MO, to the CHB® marketing team as 2007 CHB ambassadors. These women will assist CHB staff at promotional events throughout the year as volunteer spokespersons for CHB product and the breed behind the brand.
This is the first year of the CHB Ambassador Program, which is coordinated by CHB LLC, the National Organization of Poll-ettes (NOP) and the American Hereford Women (AHW). The purpose is to help interested individuals learn about and participate in CHB marketing.
After successfully completing an application process, interview and presentation, Berg and Rhodus were selected by program coordinators as this year’s ambassadors. Jared Long, CHB LLC account manager, explains their responsibilities: “The ambassadors will be involved in a wide array of promotional and educational activities involving CHB, such as product demo and sampling, women’s food show appearances, and various charitable events that CHB LLC participates in each year.”
Berg operates a Hereford cow-calf operation with her husband, Jerry, in the heart of Ohio. She is a 20-year member of the NOP and also the Buckeye Poll-ettes, where she has served as a board member for several years. She received a bachelor’s degree in vocational home economics education in 1964, and worked as a home economics teacher and FHA advisor at Dalton High School for two years before resigning to raise her and Jerry’s four children.
Berg returned to teaching in 1985 as a substitute for Dalton-area schools. Over the years, she has taught nutrition and consumer classes, and also coached 4-H members and homemakers in food preparation, demonstration and healthy eating. She is excited to now use her education and experience to promote a product close to her heart — Hereford beef. “It fits my niche in life,” she says. Berg further explains that she’s eager to promote CHB especially to young families, informing them of quick and convenient options to accommodate busy work schedules.
Rhodus and her husband, Matt, have raised Herefords for 20 years. In addition to her farm responsibilities, she worked 29 years for Honeywell International, a diversified technology and manufacturing leader. Upon retirement in April 2006, she had served in various manufacturing management positions. Often her positions required the development and presentation of training courses, as well as leadership of diverse teams at plant and corporate levels.
As a wife of 34 years and a mother of two children, Rhodus is a bona fide cook and consumer. She is a strong advocate of the “consistently great-tasting, tender” CHB product that she will promote as a CHB Ambassador on the national level, just as she has been promoting it locally for years. “This is a great opportunity to get more info out about our breed and the quality of what we do. The more people who know and understand the quality of what we do, the more people will buy our product,” she says.
Like Berg, Rhodus is a longtime member of the NOP and her state Poll-ette organization. She serves as the NOP Area 7 Director (Illinois and Missouri) and is a past president of the Missouri Poll-ettes.
CHB LLC is a wholly owned subsidiary of the American Hereford Association. Its threefold mission is: to provide consumers with consistently tender, juicy and flavorful beef products; to enhance the marketing opportunities of food industry distributors, retailers and restaurateurs; and to increase the demand for commercial Hereford-influenced cattle.
For more information, call (816) 842-3758 or visit http://www.herefordbeef.net.
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