Online Offering Helps Producers Market Verified Cattle to Buyers

Feb 18, 2008 10:48 AM

Integrated Management Information, Inc. (IMI Global), a leading provider of verification and Internet solutions for the agricultural/livestock industry, has introduced www.CattleListing.net, an online resource that matches producers of verified cattle with potential buyers.

CattleListing.net is IMI Global’s latest addition to its industry-leading portfolio of online livestock industry resources. A typical listing on the site will include age and source verification data along with breed, weight class, marketing date and venue, estimated delivery date, natural qualification and other criteria. Listing on the site is only available to producers who are already customers for one of IMI Global’s services.

“Cow calf producers have been looking for more avenues to market their verified calves, and CattleListing.net is a cost effective and highly accessible means of advertising these animals to potential buyers all over the United States,” said Doug Stanton, vice president of verification for IMI Global. “At the same time, buyers will benefit from a comprehensive listing of verified calves with a substantial amount of additional data available from a single, reliable source.”

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