Greg Norman Australian Prime Celebrates a Year of Growth
Nov 26, 2007 2:03 PM
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In late November, Greg Norman Australian Prime™ (GNAP), celebrated one year of operation and success with its luxury brand of Australian beef. Conceived by professional golfer and businessman Greg Norman, GNAP is produced in partnership with the Australian Agricultural Company (AAco), Australia’s oldest surviving corporation.
In an effort to thank distributors and top customers of Greg Norman Australian Prime for their continued support, GNAP hosted an event at Jupiter Beach Resort & Spa in Florida. The occasion included a GNAP presentation, golf with Greg at his private home course, Medalist Golf Club, and a dinner hosted by Greg at the Aussie Pub within the Medalist development.
GNAP distributors represented at the event included: Bush Brothers (Southeast Florida), Culinary Classics (Orlando/North Florida), AM Briggs (Washington DC, Virginia and Maryland), Green Tree Packing (New York/North Jersey), and Sterling Food Service (Scottsdale), as well as several top food-service customers.
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At Medalist Golf Club, L-R: Tony Sindico, Hyatt Grand Cypress; Chris Hollis, Rothmann’s Steakhouse; Steve Powell, A.M. Briggs; Harry Bush, Bush Brothers; Mark Donaldson, The Breakers; Josh Beauchamp, The Breakers; Greg Norman; Mike Waters, Green Tree Packing; Russ Supplee, Greg Norman Australian Prime; Joe Nelson, 10 Restaurant; Jason Estereicher, Sterling Food Service; Mike Tinkey, National Golf Course Owners Association; Mark Mitchell, Broadleaf USA |
The brand is led by its flagship range, Greg Norman Signature Wagyu, a 350-day, grain-fed, super premium line of Wagyu beef. It is accompanied by Greg Norman Premium, a range of 120-day, grain-fed beef. The range also includes Greg Norman 100% Australian Beef Patties and Hot Dogs.
Greg Norman Signature Wagyu is graded on the traditional Japanese marbling scale, currently achieving marble scores 5 – 7. Pronounced WAG-oo, Wagyu beef is considered a super premium beef, not only because of its generous marbling, but because of its fat quality. Wagyu (translates to “Japanese Cow”) cattle are bred to produce fat that is substantially lower in saturated fats than other beef.
The 120-day, grain-fed Greg Norman Premium is graded by Meat Standards Australia for meat color, fat depth, breed content, marbling, maturity and ultimate carcass pH, and is one of the most rigorous grading systems in the world. The range is the world’s first fully I.D.-trackable, “farm-to-plate” beef range. This process ensures that Greg Norman Premium or Signature Wagyu diners, as well, will enjoy a consistently excellent quality of grain-fed beef that’s been aged for maximum tenderness and flavor.
No stranger to the beef industry, Australia’s Greg Norman (aka “The Great White Shark”) has been ranching most of his life and is directly involved with many facets of his new beef line, including grading issues. In addition to winning 86 tournaments over his 29-year pro golf career, Norman is also an accomplished businessman. His ventures include California and Australian wineries, restaurants, a successful apparel line, golf course design, real estate development, and a new book detailing his entrepreneurial exploits.
“I am tremendously pleased by the response Greg Norman Australian Prime has seen over the past year and am thrilled to be an element in bringing quality Australian grain-fed beef to the United States,” Norman says. “There is no doubt that Australian food products, and beef in particular, resonate very strongly with U.S. consumers because of Australia’s clean, green, wholesome image."
For more information, please visit http://www.gnaprime.com.au.
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